is the integration of digital technologies into everyday life by the digitization of everything that can be digitized. It is the promotion of products or brands via one or more forms of electronic media. Digital Marketing is of promoting products over the internet speed optimization or any form of electronic media. According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.
Philip Kotler in his book Marketing Management defines marketing as ‘a societal process by which individuals and groups obtain what they need and want hrough creating, offering, and freely exchanging products and services of value with others’. The American marketing association defines Marketing as ‘the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and service to create exchanges that satisfy individual and organizational goals’
While the advent of big data technologies has raised challenges in the data management landscape but it has also created new opportunities for acquiring and harnessing data to its greater potential. Marketing has gone beyond traditional means. Seo Services Digital channels including social media and blogs have become persuasive to an extent that they are not only seen as a means of entertainment and networking but also provide an active platform for hosting marketing campaigns and consequently impacting organizations sales and profitability. In this paper, we propose a framework that provides a competitive advantage for an organization’s marketing by providing analysts with a visibility into the tag behavior on their organization’s site in real-time. A tag is a piece of code that gets embedded on web pages to collect site and visitor’s browsing behavior. In this paper, we present an overview of our approach along with some details on how our tool implements the proposed framework. Our idea aids in automating the discovery and identification of marketing tags firing on a website which is significantly challenging if done manually.