The market subject of digital information services •Information Producers: Information producers mainly refer to the original producers of information, such as articles, books and other works of individual authors, as well as the government departments, enterprises and other organization who engage in information gathering and dissemination.  •Information Content Providers: Content providers are a series of enterprises, institutions or organizations that can collect information through organizational procedures. Like publishing, magazines, government information centers, non-profit libraries, they provide original information for information agency or content services providers according to user requirements based on the market. •Consumer groups: Consumer group is including business, government departments, industry associations, schools, institutes and other social institutions and individuals and so on. •Management supervisors: The management supervisors of digital information service refer to the related government department who is responsible for supervising and controlling the digital information service market; the mediation of the contradictions and problems to protect the information sovereignty and information security, as well as legitimate interests of service providers and users. B.The market object of digital information service 1)Digital Information Services: Digital information services includes various forms of information resources and analysis results (local, remote, owned, licensed, free, commercial, digital, bibliographic, whole-length, linkable, multimedia as well as time and space crisscross data). 2)Network Platform: On network platform, enterprises must undertake further analysis on the information according to user’s requirements, and take re-organization to make information more value-added. Also we must complete the Information Platform construction, and a variety of hardware and software maintenance. We usually divide Network Platform into three parts: a)Hardware support: including system integrators, device manufacturers, telecommunication transmission, information security services, hardware maintenance, etc.b)Software and technical support: including software developers, application development, IT service providers, etc. c)Digital information service terminal systems: including digital content service providers, database service providers, information consulting services, digital design and cultural innovation, e-government services systems, etc.
THE MARKET OPERATING MECHANISM STRUCTURE OF DIGITAL INFORMATION SERVICES The market mechanism of digital information services refers to the mechanism of price, supply and demand, and competition, which is informed by the interior organic relation, interaction, mutual influence and restraint between the market subject and object. It reflects the economic laws of interrelation and interaction in digital information service market; the association states and proportional relation of economic leverage. A.The price mechanism of digital information service 1)Influencing Factors of the digital information services’ priceThe price of digital information services is determined by supply and demand, which mainly refers to the price changes and relationship between supply and demand. When the digital information’s supply exceeds the demand, the price would show downtrend, and vice versa. Price is currency expression of its value; value is the basis of price. Digital information service is non-substantive and time effective. When uses digital information, consumption doesn’t occur, while its value and utility is not permanent, which exist only in a certain time. The demand and environment of society information will inevitably change in different degree with the passage of time, thus the accuracy and validity will also change with different extent. Generally speaking, the use value of information is in direct proportion with the time of the information provided and usage. That is, the price is in direct proportion with utility, while the utility is inversely proportional to time. That is, the price is in direct proportion with utility, while the utility is inversely proportional to time, That is due to the existence of competition among consumers, which bring less and less benefits to user, because the longer the appearance is, the lower its monopoly Arudhra Innovations Kumbakonam
According to our present situation, the supply of and demand for digital information services are faced with the problem of insufficient development. So much information that can bring benefits has not been developed and value added. At the same time, many digital information demands are in a latent state due to various reasons. For example, In China’s agricultural information services market, the utilization rate of information resources is estimated to be only 30% of the agricultural technology information. As digital information service is of non-material consumption and commonality, Digital information service can meet repetitious consumer demand in different time and space, often resulting in the shortage and oversupply on information services market. https://arudhrainnovations.com/